OUR SERVICES
Salesforce Marketing Cloud Migration
Outcome:
Clean cutover with preserved consent, authenticated domains, and re-platformed journeys.
Includes:
Discovery & roadmap · Data model & mapping · Unsub/preferences migration · SPF/DKIM/DMARC + tracking CNAME · IP/domain warm-up · Journey re-builds (welcome/nurture/renewal) · Sales Cloud trigger plan · Training & handoff.
Deliverables:
Migration plan, data/consent spec, warm-up schedule, 2–4 core journeys, enablement pack
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SFMC Technical Audit & Optimization
​Outcome:
A prioritized 30-day plan to improve data quality, consent, deliverability, and journeys.
Includes:
Contact Builder review · Master suppression & preference center check · Auth & warm-up posture · Journey health scan · Governance & QA checklist.
Deliverables:
10–15 page audit + quick wins; 90-day roadmap.​​
Journey Design & Re-platforming
Outcome:
Modular, testable journeys that drive activation, MQLs, renewals, and re-engagement.
Includes:
Triggers, entry DEs, frequency caps, content modules, testing plan.
Deliverables:
Journey maps, templates, QA checklist, performance targets.
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Deliverability & Domain Authentication
​​​Outcome:
Inbox placement improvements and fewer blocks/bounces.
Includes:
SPF/DKIM/DMARC setup, tracking domain alignment, IP/domain warm-up, seed tests and monitoring.
Deliverables:
Auth checklist, warm-up plan, weekly health reports
Sales Cloud ↔ SFMC Integration
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Outcome:
Leads and customers flow cleanly into journeys with clear attribution.
Includes:
Trigger catalog, data contracts, failure handling, attribution fields.
Deliverables:
Integration blueprint, test plan, dashboards/fields spec.
Training & Change Management
Outcome:
Teams that can run SFMC day-to-day.
Includes:
Role-based training, playbooks, governance, and office hours.
Deliverables:
Playbooks (naming, templates, frequency caps), TTT sessions, and recorded enablement.