The Role

The Salesforce Marketing Cloud Developer will be the technical subject matter expert in using Salesforce Marketing Cloud (i.e. ExactTarget) to implement and execute the B2C Email, Mobile Push marketing strategies and campaigns.

Based on the feature roadmap and by collaborating with Marketing teams, product owners, the Salesforce platform team and other engineering teams, the Salesforce Marketing Cloud Developer will perform hands-on technical development for feature enhancements and projects related to Salesforce Marketing Cloud using AMPscript, JavaScript, HTML and CSS, SOAP/REST APIs, Email Studio, Automation Studio, Mobile Studio etc as necessary.

In this role, you will:

• Design, build and execute data driven marketing automation journeys to communicate with team members via periodic emails, mobile push notifications SMS etc.)

• Implement complex coding (e.g. dynamic email content, AMPscript) and advanced automation journey logic based on the feature / project requirements

• Responsible for iteratively improving our Marketing Cloud data model and architecture, including our technical documentation and internal processes

• Own email subscriber audience list management and data hygiene within SFMC;

• Participate in QA and reporting on email performance and customer data;

• Participate in front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMP Script

• Administer League’s Salesforce Marketing Cloud

About You:

• Solid hands-on experience (3+ years) with Salesforce Marketing Cloud Email Studio, Mobile Push, AMP Script, SSJS, JavsScript, HTML, CSS, SFMC API, SQL, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking and Reporting

• Deep understanding, experience and ability to troubleshoot and resolve Mobile SDK, SFMC API or Automation triggered Email / Mobile Push Notifications issues

• Experience building, deploying, and testing responsive CRM email, push notifications marketing campaigns;

• Ability to interpret performance data and insights to make iterative optimizations to campaigns and tactics;

• Knowledge of Salesforce Sales Cloud / Service Cloud is a plus

• Experience coaching junior developers and training non-technical partners in SFMC;

• Experience using Git or other version control software

• Hustle and willingness to learn: you speak your mind and welcome feedback to ensure your team’s output is the best it can be;

• English language fluency

Education/Certifications

• Bachelor of Science degree in a technical field such as Computer Science, Computer Engineering, Electrical Engineering etc.

• Salesforce Marketing Cloud Developer certification (required)

• Salesforce Email Marketing Specialist certification (required)

• Salesforce Marketing Cloud Consultant certification (preferred)